P for Pre Production –
This stage includes the research I undertook within each project, as well as the main concept and all the guidelines for the following steps; so, starting from a solid insight, in this phase I plan how to convey it.
P for Production –
I acquire the raw material during the production phase, and this allows me to create the supporting structure of the project. We move from strategy to action: any accident must be dealt with rationality, and any variable with method.
P for Post Production –
In this phase I perfect all the material I have in hand: I choose some things and drop others, I refine and cut the material as if it were a gemstone, underlining some of its most interesting traits.
P for Presentation –
All products lose their effectiveness if not displayed in a cautious way. This is particularly true of visual projects. In this stage I carefully choose the support on which the output is then placed and arranged.